As Christmas approaches, many Nigerian consumers are embracing ‘Okrika’ or fairly used clothing, as a cost-effective way to prepare for the festive season.
This shift comes amid rising inflation and the escalating cost of new clothes, leaving many families with limited options for holiday shopping.
Markets across Nigeria, such as the popular Katangua Market in Lagos, are witnessing a surge in patronage as consumers flock to purchase second-hand clothing and accessories.
From children’s outfits to trendy attire for adults, ‘Okrika’ has become the go-to choice for budget-conscious Nigerians.
The soaring cost of living has left many Nigerians grappling with financial strain, forcing them to prioritise affordability over luxury.
A trader at Katangua Market, Mama Nkechi, confirmed the uptick in sales: “People are buying ‘Okrika’ more this year because new clothes are too expensive. Families still want to look good for Christmas, and this is their best option.”
Items that would cost tens of thousands of naira if purchased new are available at a fraction of the price in “Okrika” markets.
This affordability has made it easier for many families to maintain holiday traditions without breaking the bank.
Beyond affordability, many Nigerians are drawn to the quality and uniqueness of “Okrika” items.
Shoppers often discover high-end brands and stylish pieces among the second-hand offerings, giving them an opportunity to dress fashionably without spending a fortune.
“I got a designer jacket for my son and a lovely gown for myself for less than N5, 000,” said Ruth Adebayo, a customer shopping for her family at Yaba. “It’s amazing what you can find in these markets.”
