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FULL LIST SEARCH REPORT: Google releases Nigeria’s 2025 Year in Search

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Google has released its 2025 Year in Search report, offering a detailed look at the events, personalities, entertainment, and cultural moments that shaped the curiosity of Nigerians throughout the year.....TAP TO CONTINUE READING

The data, published on Thursday, reflects how Nigerians turned to Google to track major political developments, pay tribute to national icons, decode viral slang, and explore emerging food and lifestyle trends.

Political conversation featured prominently on Search in 2025. Senator Natasha Akpoti was the most searched Nigerian personality, underscoring heightened political engagement during the year.

Global news events also sparked significant interest, with the Israel–Iran conflict and the U.S. elections ranking among the top trending topics.

Nigerians also searched widely following the deaths of prominent figures including former President Muhammadu Buhari, Super Eagles legend Peter Rufai, and Pope Francis.

Entertainment searches were driven largely by Nigerian music and cinema. ‘Oluwatosin (Jesus Is Enough)’ by Tkeyz featuring Steve Hills was the most searched song of the year, followed by Fido’s ‘Joy Is Coming’ and Davido and Omah Lay’s collaboration ‘With You’.

In film and series, local productions led the trends. Kemi Adetiba appeared among the most searched personalities, boosted by the success of To Kill a Monkey, which ranked as Nigeria’s top trending local series in 2025.

The cultural impact of online trends was evident in the year’s top questions. The query “What is Labubu?” topped the list as Nigerians sought to understand the viral character that swept social media. Searches for the meaning of “Achalugo,” popularised by the YouTube film Love in Every Word, also surged.

Food-related searches blended tradition with experimentation. Nigerians looked up recipes ranging from chinchin and sausage rolls to Ginger Shots, Pornstar Martini, and global favourites such as hummus and lasagna.

“The 2025 Year in Search is more than just data; it’s a vibrant, unfiltered mirror of our collective attention,” said Taiwo Kola-Ogunlade, Communications & Public Affairs Manager for West Africa. “These lists show how Nigerians are using Search to actively engage with the world around them.”

The full 2025 Year in Search list for Nigeria is available on the Google Trends portal.
Here is a full list of Nigeria’s 2025 Year in Search Rankings

News

Club World Cup

Diogo Jota

Buhari

Charlie Kirk

iPhone 17

Israel–Iran War

Pope Francis

Hulk Hogan

Natasha Akpoti

Peter Rufai

Personalities (Nigerian)

Natasha Akpoti

Eberechi Eze

Fubara

Chika Ike

Mr Eazi

Kemi Adetiba

Ajibola Elizabeth

Hilda Baci

VDM

Priscilla Ojo

Personalities (Global)

Gyokeres

Garnacho

Joao Pedro

Aaron Pierre

Tyler Perry

Michele Lamy

Larry Ellison

Kim Sae Ron

Teyana Taylor

Paul Biya

Personalities (Sports)

Gyokeres

Garnacho

Xavi Simons

Sesko

Mbeumo

Joao Pedro

Eberechi Eze

Andre Silva

Isak

Noni Madueke

Personalities (Artistes)

Aaron Pierre

Chika Ike

Juma Jux

Mr Eazi

Kemi Adetiba

Kim Sae Ron

Mavo

Peju Ogunmola

Teyana Taylor

Fola

Devices

iPhone 17

Tecno Pop 10

Pop 10

Straw

Redmi 14C

Redmi 15C

Tecno Spark 40

Redmi A5

Infinix Note 50 Pro

Redmi 15

Loss

Diogo Jota

Buhari

Charlie Kirk

Pope Francis

Hulk Hogan

Uma Ukpai

Peter Rufai

Sanku

Nkechi Nweje

Doyin Okupe

Meaning

Achalugo meaning

Allegedly meaning

Labubu meaning

Kelebu meaning

Demure meaning

Ozempic meaning

Sope Purr meaning

Nepo baby meaning

Shayla meaning

Oblee meaning

Questions

Who is Charlie Kirk?

Who is Seyi Vodi?

Who is the new pope?

Who is Tompolo?

What is Labubu?

What is state of emergency?

What is war crime?

What is the meaning of Kelebu?

Who is Michele Lamy?

Who is the biggest streamer in Africa?

Recipes

Pornstar Martini recipe

Ginger Shot recipe

Chinchin recipe

Sausage Roll recipe

Hummus recipe

Chickwizz recipe

Soufflé Pancake recipe

Lasagna recipe

Chinese Rice recipe

Asun Rice recipe

Lyrics

With You by Davido ft Omah Lay lyrics

Oluwatosin lyrics

Hope by XXXTentacion lyrics

Joy Is Coming by Fido lyrics

Favour It Surrounds Me Like a Shield lyrics

Arike lyrics

Vice City by XXXTentacion lyrics

Laho lyrics

Shaolin by Seyi Vibez lyrics

Day by Day by Simi ft Kizz Daniel lyrics

Songs

Oluwatosin (Jesus Is Enough) – Tkeyz ft Steve Hills

Joy Is Coming – Fido

With You – Davido ft Omah Lay

Laho – Shallipopi

My Darling – Chella

Fun – Rema

Arike

Pity This Boy

Laho

Money – Teni

Series

Wednesday Season 2

Squid Game

To Kill a Monkey

Squid Game Season 2

Bon Appétit, Your Majesty

Koleoso

Beauty in Black

Koleoso Part 6

Wata Shida

Koleoso Part 7

Movies

Straw

Sinners

Love in Every Word

G20

The Gorge

K-Pop: Demon Hunters

28 Years Later

Fantastic Four

Final Destination

Superman 2025

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Sanusi will lead Sallah Durbar in Kano – Gov’t

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The Kano State Government has announced that the Emir of Kano, Muhammadu Sanusi II, will lead this year’s Eid-el-Fitr Durbar, even as it unveiled strict guidelines to prevent a breakdown of law and order during the celebrations.....TAP TO CONTINUE READING

The government said the decision, approved by Governor Abba Kabir Yusuf, followed credible intelligence reports indicating attempts by some individuals to create unrest during the Sallah period.

In a statement issued on Wednesday by the Commissioner for Information and Internal Affairs, Ibrahim Abdullahi Waiya, the government said it remained committed to preserving Kano’s cultural heritage but would prioritise peace and security.

According to the statement, Hawan Idi (Eid Durbar) will be conducted by Emir Sanusi from the Kofar Mata Eid Ground through designated routes to Gidan Shettima, terminating at Kofar Fatalwa of the emir’s palace.

It added that Hawan Nasarawa would be held in a modified form without horseback displays, while Hawan Daushe, Hawan Fanisau and Hawan Dorayi have been suspended for the time being in the interest of public safety.

The government said all security agencies had been directed to intensify surveillance and ensure strict compliance with the directives before, during and after the festive period.

It urged residents to remain calm, law-abiding and cooperative with security agencies, while cautioning against the spread of unverified information.

The government further assured the public of its commitment to a peaceful and hitch-free Sallah celebration, wishing Muslims in the state a joyous Eid-el-Fitr.

The Durbar, a centuries-old cultural procession, has been thrown into uncertainty following conflicting statements from government officials on whether it will hold this year, given the unresolved legal battle between Sanusi II and Aminu Ado Bayero.

While Governor Yusuf reinstated Sanusi II in 2024, Bayero continues to contest his dethronement in court, leaving the emirship in dispute.

The government recently hinted that the stool controversy would soon be resolved.

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2027: Igboho dismisses Sowore’s comment on ‘transactional politics’

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Yoruba nation agitator, Sunday Adeyemo, popularly known as Sunday Igboho, has dismissed comments by human rights activist and former presidential candidate, Omoyele Sowore, over what he described as transactional politics and activism.....TAP TO CONTINUE READING

PUNCH Online reports that Sowore’s comment followed a viral video in which the activist criticised what he described as “transactional politics” among some regional agitators and influencers, accusing them of aligning with political actors for personal or material benefit.

In the video, Sowore appeared to reference Igboho, suggesting that his recent political positions, including support for President Bola Tinubu’s potential re-election bid, reflected what he termed “amala politics” — a colloquial expression often used to imply opportunistic or interest-driven engagement rather than principled activism.

Igboho, in a statement issued by his media aide, Olayomi Koiki, in Ibadan, the Oyo State capital, on Tuesday, criticised Sowore for allegedly describing his activism as “amala politics” in a recent viral video circulating on social media.

He described the comment as an inconsequential rant that should be ignored by the public.

Igboho argued that his agitation for improved security in the South-West and his support for the second-term bid of President Bola Tinubu in 2027 were constitutional rights aimed at promoting the collective interests of the Yoruba people and the development of Nigeria.

He said, “We strongly reject the characterisation of Igboho’s activism as transactional. Such a myopic position misrepresents the intent and focus of our agitation on effective grassroots security in the South-West and Nigeria as a whole.

“How many protests did Sowore organise to push for my freedom? Sowore’s claim of fighting for the masses contradicts his alleged daily lodging expenses of N450,000 at a popular Lagos hotel.

“I cannot be compelled to endorse political figures such as Peter Obi or Atiku Abubakar, or even align with Sowore’s political platform. I have the right to make independent political decisions based on the security and collective interests of the Yoruba people.”

He added that Igboho’s advocacy prioritises addressing insecurity across Yorubaland, including killings of farmers, kidnappings along highways and attacks on traditional rulers and royal institutions.

Koiki, however, clarified that these concerns form the basis of Igboho’s movement rather than any ambition for political office or revolutionary leadership.

The statement added, “While Sowore has consistently promoted nationwide revolution as a pathway to leadership, Igboho’s approach is rooted in protecting lives, land and property within Yoruba territory. This agitation is a response to real and ongoing threats faced by communities in the region.

“Latest security incidents in northern Nigeria, including reported explosions in Maiduguri on March 16, 2026, also raise questions about the broader effectiveness of long-term revolutionary advocacy.

“We challenge Sowore to assess the situation in his home state of Ondo State, considering the growing cases of banditry, kidnapping and attacks on rural communities.”

The statement added that the impact of insecurity on vulnerable groups, including farmers, traditional rulers, women and children, had been severe, with several communities reportedly affected.

“These realities reinforce Igboho’s long-standing call since 2020 for localised security measures and stronger regional protection strategies.

“Labelling our agitation and efforts as ‘amala politics’ undermines the urgency of the security crisis and the legitimacy of grassroots agitation,” the statement concluded

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Aisha, Deji, Atiku’s aide, Ibe fume over continuous detention of El-Rufai

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The continuous detention of the former governor of Kaduna State, Mallam Nasir El-Rufai, has sparked reactions from politicians and socio-political activists.....TAP TO CONTINUE READING

DAILY POST reports that the former governor has been in the custody of the Independent Corrupt Practices and Other Related Offences Commission, ICPC, over an ongoing investigation into alleged financial impropriety when he was governor.

El-Rufai had earlier spent two nights in the custody of the Economic and Financial Crimes Commission, EFCC, before he was picked up by the Department of State Services and then later handed over to the ICPC.

His continuous detention has sparked outrage among citizens who are calling on the commission to immediately charge the former governor to court.

Popular socio-political activist, Aisha Yesufu, said in a post on X that “holding a citizen indefinitely without trial” is impossible.

According to her, “that is not justice. That is not accountability. That begins to look like persecution.

“Every Nigerian, no matter how powerful or unpopular, has the right to a fair hearing. That right is not a favour from the government. It is a constitutional guarantee. If El-Rufai committed crimes, then prosecute him. Nigerians will support that. But what we must never
Support is a system where the government can detain anyone endlessly, simply because it can.

“Today, it may be El-Rufai. Tomorrow, it could be anyone else who speaks or acts in a way that those in power do not like. A democracy must be better than that.

“So the message is simple: charge him in court or release him. Let justice be done openly, lawfully, and transparently. That is the only way a nation that claims to respect the rule of law should act”.

Similarly, an activist lawyer, Deji Adeyanju, in an interview he posted on X on Wednesday, demanded that the former governor be charged to court immediately, condemning El-Rufai’s incarceration.

“No matter the allegations, I think he should be charged in a court of competent jurisdiction so that he can face the music.

“All these things currently going on don’t look tidy to me”, he said.

On his part, Paul Ibe, a media aide to the former vice president, Atiku Abubakar, lambasted ICPC for not charging the former governor to court.

In a statement on his X handle, Ibe accused the Commission of taking sides with the President Bola Tinubu-led administration.

He wrote, “The matter of the former Governor of Kaduna State, Mallam Nasir el-Rufai @elrufai has proven beyond measure that the ‘I’ in ICPC (Independent Corrupt Practices and Other Related Offences Commission) @icpcnigeria represents Illegal or Irresponsible.

“There’s nothing Independent about the Commission. They’re no different from all the other institutions of state that are standing on Tinubu’s mandate. The ICPC is nauseatingly pliable and has disgracefully made itself available in coercing members of the opposition into the ruling party”!

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