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Music executive Don Jazzy has revealed that he does not charge artistes or filmmakers for promotional services, dismissing a social media suggestion that he only endorses projects for payment. Responding to a user who suggested he agreed to promote the upcoming film ‘Black Market’ because he was paid, Don Jazzy wrote:
“Nobody in the entertainment space has ever paid me a dime for promo oo. The Don’s blessings na free bro.” ‘Black Market’ is set to attempt a Guinness World Records title for the largest film screening in a single location on September 26 at TBS, Lagos.
Key Points:
Don Jazzy clarifies that his promotional endorsements are not driven by payment.
His statement challenges assumptions about celebrity endorsements being transactional.
‘Black Market’ aims to break the Guinness World Record for the largest film screening.
The premiere targets 50,000 attendees at Tafawa Balewa Square, Lagos.
The film is a collaboration between Rixel Studios, FilmOne Studios, and others.
Don Jazzy’s clarification reinforces his reputation as a supportive industry figure, and the ‘Black Market’ record attempt on September 26 will be a major event for Nollywood.
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